creative marketing + social media
as a creative at heart, I’ve translated my creativity into strategic marketing initiatives through work with companies and campus organizations, developing content and campaigns that connect with audiences and drive measurable engagement.
logically.app youtube content initiative
I led the activation of Logically’s dormant YouTube channel by developing and executing 22 videos as part of a content strategy that repurposed high-performing comparison blogs into scripted, platform-native videos. Drawing on my experience with creator-led brand partnerships, I transformed existing written content into engaging YouTube formats designed to improve discoverability and audience retention. I adapted blog content into video scripts aligned with the brand’s voice and SEO strategy, while also handling filming, editing, optimization, and publishing to support sustained organic growth.
up next...
UGC:@Insta360 Campus
Creators Program Ambassador
I partnered with Insta360 as a Campus Creator, producing YouTube shorts video content that promoted Insta360 products through both brief-based and original creativevideos. I focused on audience engagement, brand-aligned storytelling, and community interaction promoting the Go Ultra and Ace Pro 2 cameras.
see more shorts here...
Official@Insta360 Campus Creator
UGC:@goodnotes.app
I was selected as a contracted videographer for Goodnotes' 2026 USA Tour at UC Berkeley, Deliverables included photography selects, and multi-format edits across landscape, square, and portrait for use across Goodnotes' website, social media, and events.
goodnotes USA tour
@caltv
@caltv
marketing
CalTV has allowed me to create engaging social media content across platforms like Instagram, TikTok, and YouTube, showcasing our various departments, studios, news, and entertainment. I designed eye-catching graphics, flyers, and reels to promote The Oskis, UC Berkeley's version the Academy Awards, working with brans such as Thats-It and Celsius, which significantly boosted event visibility and attendance.
social media.
social media.
social media.
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@businessreviewatberkeley
what is
As the Marketing Director at BRB, I successfully pioneered innovative marketing initiatives that significantly increased visibility and readership of our business, journalism, and finance content. I leveraged my expertise in media platforms, including Final Cut Pro Canva, Instagram, TikTok, and Adobe Premiere Pro, to create high-quality short-form video content that enhanced engagement and brand awareness across multiple channels.
Business Review at Berkeley is UC Berkeley’s premier undergraduate business journal, dedicated to making complex ideas in economics, finance, technology, and policy accessible to a broad audience. Bridging rigorous analysis with clear storytelling, BRB provides readers with fresh insights into both timely business developments and underexplored phenomena shaping the global economy.
ig posts
@businessreviewatberkeley
@businessreviewatberkeley
berkeley skydeck.
The top global accelerator for the world’s leading startups
As an intern in the esteemed Accelerating Careers in Entrepreneurship program at a leading global accelerator, I managed comprehensive social media campaigns across platforms such LinkedIn, X, Instagram, Facebook, YouTube, and Bluesky, utilizing Adobe Creative Suite to create compelling visual content that drove in weekly startup launches. My targeted content creation and strategic posting efforts resulted in a notable increase of 1.4K LinkedIn followers within just two months. Additionally, I drafted and curated engaging weekly newsletters through MailChimp, effectively boosting platform viewership and fostering a vibrant community.
graphic design.
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newsletters (over 10K subscribers).
cal athletics
digital media + marketing student position
At Cal Athletics, I support marketing and media initiatives for all Division I sports, creating engaging digital content and assisting with game-day coverage. The experience showed me that marketing extends beyond social media, it's also about fan interaction, game presentation, and building energy in real time. Working alongside fast-paced creative teams, I gained hands-on experience translating live moments into compelling visuals and stories that connect with the Berkeley fan community across platforms.
go bears
go bears
go bears
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Digital content development and live event marketing
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Audience engagement strategy and brand experience execution
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Cross-functional collaboration in high-paced environments